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NatWest // Avo Aaron

We created a stand up avocado comedian to speak truth to power and challenge the media lie that millennials spend all their money on avocado toast. NatWest asked us to increase interest in their banking products with millennials by educating them about finance. A standard brief. What we found in research was that actually this audience saves more than earlier generations and are just being bullied in the media. View through rates were nearly 50% and most importantly we saw a significant lift in consumers googling “NatWest Mortgage” even though there is no explicit instruction to do so. Our theory is that the time spent making an emotional connection was more important than a CTA.

Project Roles
Creative Director
Company
NatWest
Skills
Creative Direction
Media
Brand Films, Commercials - Video, Social Media Content
Project Industries
Finance
NatWest // Avo Aaron