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Hurley: Field Guide To Waterman Things

This is a collection of concept work I art directed and illustrated for our pitch to Hurley. Since John John Florence is playful and imaginative, and his travels, experiences, and insights make for great stories, our idea was to illustrate his thoughts and adventures to create a whimsical and fantastical field guide.

Project Roles
Art Director, Designer, Illustrator
Company
Decoded Advertising
Skills
Adobe Illustrator, Adobe Photoshop
Media
Advertising
Project Industries
Advertising
Hurley: Field Guide To Waterman Things
Hurley: Field Guide To Waterman Things
Hurley: Field Guide To Waterman Things
Hurley: Field Guide To Waterman Things