Prudential - TV

In 2015, Freakonomics dedicated an entire podcast to our Prudential TV campaign, entitled "How to Make a Smart TV Ad."

“I never thought I’d make an episode of Freakonomics radio extolling the virtues of a series of TV ads for a financial services firm. But. The ads are, to me at least, tiny behavioralist masterpieces. All these ads, they all point to something we’ve talked about on the show repeatedly. Most of us are pretty bad at forecasting the future. And planning for the future. Especially when it comes to money. The ads are so interesting that you almost forget of course that they’re trying to sell you something. ”
— Stephen J. Dubner, Freakonomics Radio.