Prudential - The Challenge Lab

People aren't great at planning for the future and saving for retirement. So we worked with leading experts in behavioral psychology to help show people new and surprising ways to approach a very familiar topic.

Awards:
Cannes Titanium Lion
Cannes Silver Cyber Lion
Effie Awards - Sustained Success
Webby Award
Andy Awards (Gold)
One Show
D&AD

Project Roles
Copywriter
Company
Droga5
Skills
Copywriting
Media
Interaction Designs, Social Media Content, Web Apps, Websites
Project Industries
Finance
Prudential - The Challenge Lab
Collaborators
Support