Prudential - The 4.01K Race for Retirement

To take on America's retirement crisis, we created The 4.01K Race for Retirement - a massive run for a cause and festival, where the cause is you.

The event was recognized at the D&AD Impact Awards for Financial Empowerment.

Project Roles
Copywriter
Company
Droga5
Skills
Conceptual, Copywriting, Film, Integrated
Media
Advertising, Billboards, Branded Content, Commercials - Broadcast, Commercials - Radio, Documentaries, Events, Installations, Interactive Installations, Microsites, Short Films, Social Media Content, Themed Environments, Websites
Project Industries
Finance
Prudential - The 4.01K Race for Retirement
Collaborators
Support