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Puma Hoops Rebrand + Relaunch

After 20 years out of the game, PUMA was ready to come back to basketball. As the lead writer on this project, we took over a space across the street from Barclays Center and in 4 days, got people from not even having Puma Basketball on their radar, to being the hottest basketball sneaker brand everyone was talking about.

Project Roles
Writer
Company
Grand Army
Skills
Conceptual, Copywriting, Experiential, Social, Social Media Strategy
Media
Events
Project Industries
Entertainment, Fashion, Music, Sports
Puma Hoops Rebrand + Relaunch