Puma Hoops Rebrand + Relaunch
After 20 years out of the game, PUMA was ready to come back to basketball. As the lead writer on this project, we took over a space across the street from Barclays Center and in 4 days, got people from not even having Puma Basketball on their radar, to being the hottest basketball sneaker brand everyone was talking about.
- Project Roles
- Grand Army
- Conceptual, Copywriting, Experiential, Social, Social Media Strategy
- Project Industries
- Entertainment, Fashion, Music, Sports