Away Social Strategy
Developed a brand new social strategy to transform Away from a luggage brand into a travel brand, in conjunction with the launch of the brand's in-house magazine, Here. I also produced and directed content for social and editorial channels, and retooled the brand voice for the social audience.
- Project Roles
- Art Director
- Art Direction, Content Strategy, Copywriting, Photojournalism
- Photography, Social Media Copy
- Project Industries