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Away Social Strategy

Developed a brand new social strategy to transform Away from a luggage brand into a travel brand, in conjunction with the launch of the brand's in-house magazine, Here. I also produced and directed content for social and editorial channels, and retooled the brand voice for the social audience.

Project Roles
Art Director
Company
Away
Skills
Art Direction, Content Strategy, Copywriting, Photojournalism
Media
Photography, Social Media Copy
Project Industries
Travel/Tourism
Away Social Strategy
Away Social Strategy
Away Social Strategy
Away Social Strategy
Away Social Strategy
Away Social Strategy
Away Social Strategy