In order to revive its most famous ALDO FIGHTS AIDS campaign, ALDO partners with Waris Ahluwalia, NYC tastemaker and jeweler of Waris Loves you, to create a collection of friendship bracelets to raise proceeds for the cause. We tapped Terry Richardson, and an all-star cast of models to face the campaign, and every friend we have from celebrity to insta-follower to "fight" with us.
- Project Roles
- Copywriter, Creative Director, Editor (Brand/Content), Editor (Copy)
- Content Management, Content Strategy, Copywriting, Creative Direction, Editorial, Social
- Brand Identity, Branded Content, Editorial Writings, Fashion Designs, Parties, Social Media Content
- Project Industries