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FRIENDS FIGHT

In order to revive its most famous ALDO FIGHTS AIDS campaign, ALDO partners with Waris Ahluwalia, NYC tastemaker and jeweler of Waris Loves you, to create a collection of friendship bracelets to raise proceeds for the cause. We tapped Terry Richardson, and an all-star cast of models to face the campaign, and every friend we have from celebrity to insta-follower to "fight" with us.

Project Roles
Copywriter, Creative Director, Editor (Brand/Content), Editor (Copy)
Company
Aldo
Skills
Content Management, Content Strategy, Copywriting, Creative Direction, Editorial, Social
Media
Brand Identity, Branded Content, Editorial Writings, Fashion Designs, Parties, Social Media Content
Project Industries
Fashion
FRIENDS FIGHT
FRIENDS FIGHT
FRIENDS FIGHT
FRIENDS FIGHT
FRIENDS FIGHT