GIVE ME SHOES
In this mega partnership with Elle Magazine, we created an interactive film with the US office where the audience would choose the outcome of our protagonist: would she be Dusk or Dawn? They could choose her fate and outfits, as well as shop the collection.
We also created a 10 page editorial spread "Give Me Shoes" for the US market, and "Walk on the Wild Side" for the UK market.
To sustain the launch, we also had an ALDO x ELLE event in our New York Fifth Avenue store to launch our ALDO RISE x PREEN FW13 collection, and its zine.
The brand narrative span from OOH to social posts, zine to blog, as well as editorial feature stories in both print and digital Elle US and UK magazines.
So. Much. Content.
- Project Roles
- Copywriter, Creative Director, Editor (Brand/Content), Editor (Copy)
- Copywriting, Creative Direction, Creative Strategy, Editing, Editorial, Interactive, Social, Social Media Strategy , Video Journalism
- Corporate Events, Editorial Writings, Fashion Designs, Magazines, Social Media Content
- Project Industries