We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
LeBron James City Recruitment

ESPN hired 30 artists from 30 NBA cities to get their take on billboards to recruit LeBron James to their city. We took a classic New Orleans saying "Laissez le bon temps rouler" and added a twist to it — "Laissez LeBon temps rouler" which loosely means "Let the LeBron times roll." Check out the ESPN feature here and a write up from the New Orleans Advocate here. OutFront media connected with the studio and with ESPN and brought the billboards to life, placing them on 9 digital outdoor boards around New Orleans.

Project Roles
Creative Director, Designer, Illustrator
Company
ESPN
Skills
Adobe Illustrator, Adobe Photoshop
Media
Illustrations
Project Industries
Sports
LeBron James City Recruitment
LeBron James City Recruitment
LeBron James City Recruitment