LeBron James City Recruitment

ESPN hired 30 artists from 30 NBA cities to get their take on billboards to recruit LeBron James to their city. We took a classic New Orleans saying "Laissez le bon temps rouler" and added a twist to it — "Laissez LeBon temps rouler" which loosely means "Let the LeBron times roll." Check out the ESPN feature here and a write up from the New Orleans Advocate here. OutFront media connected with the studio and with ESPN and brought the billboards to life, placing them on 9 digital outdoor boards around New Orleans.