Wasser - Digital strategy
Celebrating 30 years, the Disk Água, a brazilian water supply company, did it rebrand, turning Wasser. In this new moment I was invited by the designer João Faissal (imaginaria.cc) to create the Wasser digital strategy.
After mapping the sales department processes we developed the aguainteligente.net, a chatbot that show to users their water consumption profile, and for Wasser works as tool to attract customers and create a huge database about water consumption.
To activate the site I developed an attraction strategy using social media and digital ads.
- Project Roles
- Product Designer, Strategist, UX/IA Designer
- Design Strategy
- Products - Digital
- Project Industries