Chef'd Strategy and Rebrand
CHEF’D : TASTE WHAT'S POSSIBLE
The mission of Chef’d is to create convenient, personalized meal solutions that enable consumers to enjoy more of life’s memorable moments. The vision is redefining the way people experience food.
Chef’d is a non-subscription online meal kit delivery service that partners with professional chefs to create recipes with the freshest ingredients delivered directly to your door. I served as Chief Brand Officer to help redefine the strategy, launch the retail offering and re-envision the brand.
- Project Roles
- Creative Director
- Adobe Illustrator, Art Direction, Content Management, Creative Direction, Creative Strategy, Management of Teams 10-20, Strategy
- Advertising, Brand Identity, Branded Content, Branding, Commercials - Video
- Project Industries
- Lifestyle, Startups, Technology