Virgin America Visa Signature

Virgin America had just made a huge PR splash with its infamous breakdancing airline Safety Video - and the brand was about to release its first airline branded mileage credit card with Visa Signature. My job was to create a follow up commercial campaign that captured the spirit of the brand, the new credit card design, and connect that story with the Safety Video dance. We created 4 x 15-30 second films with top dancers from So You Think You Can Dance which also incorporated VFX with the live action dancing. The campaign received over 10MM views and helped launch their successful mileage credit card with Visa Signature.

Project Roles
Creative Director
Virgin America
Art Direction, Creative Direction, Creative Strategy
Commercials - Broadcast, Commercials - Video
Project Industries
Advertising, Finance, Travel/Tourism
Virgin America Visa Signature