Sprite Spoken Word

This campaign was built around the 2010 Sprite Slam Dunk Contest. But unlike most sports campaigns which are about athletes trying to inspire us, this time we wanted to show fans inspiring them. So we teamed up with award-winning director Paul Hunter and tapped into the growing Spoken Word community to find poets who could use their literary skills and passion for basketball to challenge the dunkers in this year’s contest to take their creativity to a whole new level.