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Timken Company Immersive Showroom

The Timken Company was in the process of building a new world headquarters. The new building would feature spaces dedicated to immersive interactive brand and product narratives. Our challenge was to design and build a large-scale immersive experience that would help visitors to Timken’s headquarters better understand how and where their products are utilized. I worked closely with the creative technology team to prototype and develop an approach for a large-scale interactive storytelling experience. In order to serve the needs of both Timken’s corporate ambassador–who’d often lead visitors through a rehearsed narrative–as well as visitors who would explore the brand and product stories on their own, we crafted a flexible approach that enables any user to discover the stories that are most meaningful to them. In the end, visitors to Timken Company’s world headquarters are able to more fully explore and understand how Timken’s precision engineered products and their applications help make possible some of the world’s most technically advanced achievements.

Project Roles
UX/IA Designer
Company
Local Projects
Skills
Design, Design Strategy
Media
Interactive Installations
Project Industries
Automotive, B2B
Timken Company Immersive Showroom
Timken Company Immersive Showroom
Timken Company Immersive Showroom
Timken Company Immersive Showroom
Timken Company Immersive Showroom
Timken Company Immersive Showroom