New School Recordings Branding
I have redesigned the entire brand identity for New School Recordings electronic music label, starting with a more modern website which contains the latest web technologies and functionalities. I focused on providing a more mobile friendly user experience and updated features like Soundcloud integration, shopping cart and music videos.
I maintained the original brand elements - like the crown and the use of the colors black, dark grey and gold - in order to preserve brand recognition, while presenting them in a more simplified and trendy version.
I also created the album artwork and music videos, keeping the entire visual identity tight and coherent.
- Project Roles
- Art Director, Artist, Creative Director, Designer, Developer, Photographer
- Adobe Illustrator, Adobe Photoshop, Art Direction, Brand Strategy, Content, Covers, Creative Direction, Creative Strategy, CSS, Final Cut Pro, Mixed Media, Social Media Strategy , Wordpress
- Art, Brand Identity, Branded Content, Branding, Music Videos, UX Designs, Websites, Wordpress Sites
- Project Industries