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New School Recordings Branding

I have redesigned the entire brand identity for New School Recordings electronic music label, starting with a more modern website which contains the latest web technologies and functionalities. I focused on providing a more mobile friendly user experience and updated features like Soundcloud integration, shopping cart and music videos. I maintained the original brand elements - like the crown and the use of the colors black, dark grey and gold - in order to preserve brand recognition, while presenting them in a more simplified and trendy version. I also created the album artwork and music videos, keeping the entire visual identity tight and coherent.

Project Roles
Art Director, Artist, Creative Director, Designer, Developer, Photographer
Adobe Illustrator, Adobe Photoshop, Art Direction, Brand Strategy, Content, Covers, Creative Direction, Creative Strategy, CSS, Final Cut Pro, Mixed Media, Social Media Strategy , Wordpress
Art, Brand Identity, Branded Content, Branding, Music Videos, UX Designs, Websites, Wordpress Sites
Project Industries
New School Recordings Branding