The Climb - Branded Social Campaign
The Climb was part of the Amazon Prime Video "Pilot Season" was written and stars Diarra Kilpatrick, an office assistant in Detroit who seeks an extraordinary life and internet fame, with her best friend always in tow.
Collaborating with FEM Marketing I led the creative direction for the social media campaign as well as collaborating on a gorilla style photoshoot to create more original content. In leu of only being a single episode pilot, I focused on key parts of the script that would best lend to character cards, quotes, and stand alone posts.
The result was an extraordinary social media turnout for Diarra Kilpatrick and for The Climb which put the show into the final running for being picked up by Amazon Prime Video.
- Project Roles
- Content Producer, Creative Director, Designer
- FEM Marketing
- Adobe Photoshop, Content Strategy, Design
- Branded Content, Social Media Content
- Project Industries