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Lowe's Book of Spring

It's Spring. There's a lot to do. But people don't want to sit through a bunch of long and dull YouTube videos to know how to do it. So we built a ton of quick animated GIFs to help them with their To-Do list on Tumblr.

Project Roles
Creative Director, Copywriter
Company
Lowe's
Skills
Art Direction, Conceptual, Copywriting, Creative Direction, Social, Content, Humor, Low Budget, Wrangling - Creatives
Media
Branded Content, Interactive Videos, Social Media Content, Infographics, Microsites
Project Industries
Advertising, Lifestyle, Retail
Lowe's Book of Spring
Lowe's Book of Spring