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Woolite: Care for the clothes you love

What is Woolite even for? Most people don’t know or remember it as the hand wash their grandmother used. It's time for a refresh. With the help of smart strategists and a lot of research, we gave it a facelift with a new logo, look & feel, highlighting the full product line, and positioning. This campaign is an educational celebration of all the clothes people love that Woolite can wash.

Project Roles
Art Director, Designer
Company
Havas
Skills
Art Direction, Creative Direction, Design
Media
Advertising, Branding, Commercials - Broadcast
Project Industries
Advertising, Beauty, Fashion
Woolite: Care for the clothes you love
Woolite: Care for the clothes you love
Woolite: Care for the clothes you love
Collaborators