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SFRIDO

SFRIDO is an artful peeler designed by Valerio Sommela at Alessi. It’s been select to sell in MOMA store. Considered of the cursive shape of the peeler, I think it was shame to be covered in an insipid black box, which was a normal rectangle box with graphics and the photograph. An artful object in the art store should have an artful package. I redesigned the packaging by using transparent materials for showing the product directly instead of a photograph. I created the triangle shape and diagonal base to give an angle that is where we’re eye-level are when it’s on the shelf.

Project Roles
Designer
Skills
Adobe Illustrator, Adobe Photoshop, Design, Motion
Media
Packaging
Project Industries
Packaged Goods
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