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Microsoft: I'm a PC

At the height of Apple bashing the stereotype of what being a "PC" meant, rather than fight it we decided it better to embrace it. Because it is true that being a PC isn't about being part of a small elitist group. It's about celebrating our democracy and diversity. So we found real "PC's" all over the world and featured them in our campaign to help create true PC pride.

Project Roles
Art Director, Copywriter
Company
Microsoft
Skills
Art Direction, Copywriting
Media
Commercials - Broadcast, Billboards, Commercials - Video, Microsites, Posters, Viral Films
Project Industries
Software, Technology
Microsoft: I'm a PC
Microsoft: I'm a PC
Microsoft: I'm a PC
Microsoft: I'm a PC
Microsoft: I'm a PC