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Domino's: Pizza Turnaround

To launch Domino's completely new pizza recipe, we knew for anyone to take it seriously, they first had to confess the old one wasn't so great. So we created a documentary detailing Domino's admitting to their short comings in the past, and how that inspired a completely new pizza.

Project Roles
Art Director, Copywriter, Creative Director
Company
Domino's Pizza
Skills
Art Direction, Creative Direction
Media
Branded Content, Commercials - Broadcast, Documentaries
Project Industries
Restaurant
Domino's: Pizza Turnaround