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Audaz Reef Diver Luxury Diving Watch

Launchboom and their product marketing team approached Bryant Coffey, Inc. to assist in creating a sleek and sexy video for their new Kickstarter campaign featuring the newest luxury diving watch coming to market, the Reef Diver 300M. With an ambitious funding goal of $25,000 Hong Kong dollars to jump start AUDAZ's new product, they were looking to market it to the masses – young, stylish males with a knack for adventure. The campaign exploded, within 7 days, $500,000 Hong Kong dollars had been raised for the campaign with 23 days left on the clock. To say it was a success is an understatement. The campaign featured some of the most beautiful product photography BCI has ever worked with a custom mix and sound design.

Project Roles
Designer, Motion Designer
Audaz Watches
Design, Editing, Motion
Commercials - Video
Project Industries
Advertising, Fashion, Luxury