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Powered by Pizza

The "Powered by Pizza" campaign honors and rewards those noshing on a slice while in the throes of the innovation process. Created by agency CP+B, the campaign’s commercial canonizes pizza as the food that fuels innovation, and then literally rewards those building something new with pizza. As part of the effort, Domino’s is targeting 30 startup companies and surprising them with Pizzavestments--$500 gift certificates delivered in an attaché case. As well, it’s rewarding people who support upstart campaigns on crowdfunding site Indiegogo with free food, or Pizza Perks, for their role in giving innovators a leg up.

Project Roles
Copywriter
Company
Crispin Porter + Bogusky
Skills
Copywriting
Media
Advertising
Project Industries
Advertising