The East Cut Neighborhood
The East Cut is a newly formed neighborhood in downtown San Francisco. Consisting of the Transbay, Folsom and Rincon Hill districts, The East Cut unifies these disparate areas into a modern metropolitan community. Consisting of the newest and largest building in the city, The East Cut bridges the juxtaposition of an emerging, contemporary urban area with one of the oldest, most historically rich parts of San Francisco.
The neighborhood’s new name references the historic Second Street Cut made through Rincon Hill in 1869. That decision originally caused this area to be a distinct, separated part of the city.
Erik Berger Vaage
Done at COLLINS
- Project Roles
- Adobe Illustrator
- Brand Guidelines, Brand Identity, Branding, Naming
- Project Industries