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Gillette "Tissue Stickers" OOH
Outdoor ads in high-traffic Manhattan neighborhoods were tagged with bloody tissue stickers, making it appear that the men in the ads had nicked themselves shaving. Gillette received permission from each marketer—in some cases defraying the media costs.
- Project Roles
- Art Director, Copywriter
- Company
- BBDO NY
- Skills
- Art Direction, Copywriting
- Media
- Street Art
- Project Industries
- Packaged Goods
