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Guinness "Fortune Favors the Bold"
For a couple of years I was a writer and CD on Guinness in the U.S.
This campaign was an effort to appeal to young urban professionals, a mandate from our client. It was an odd ask, but we did some fun work.
- Project Roles
- Art Director, Copywriter, Creative Director
- Company
- BBDO NY
- Skills
- Art Direction, Copywriting, Creative Direction
- Media
- Commercials - Broadcast, Mobile Apps
- Project Industries
- Beverage
