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Milky Way "Stretchy Caramel" Campaign
Both traditional and non-traditional media were used to visually remind people that Milky Way is filled with stretchy, luscious caramel. From grocery conveyor belts to cab seatbelts to magazine ads.
- Project Roles
- Art Director, Copywriter, Creative Director
- Company
- BBDO New York
- Skills
- Copywriting, Creative Direction, Art Direction
- Media
- Installations, Magazines, Themed Environments
- Project Industries
- Packaged Goods
