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Freshworks (Integrated)
I teamed up with Paul Foulkes and Funworks to help launch Freshworks (B2B) as a viable alternative to Salesforce. We produced a 360 campaign that included digital videos, radio, OOH, a marching band, and, yes, a blimp.
The blimp crashed Dreamforce, gaining national attention, thousands of social mentions, fan made merch and a blimp parody account. The stunt helped the client gain over $1MM in earned media. Blimps rule!
- Project Roles
- Copywriter, Creative Director
- Company
- Freshworks
- Skills
- Copywriting, Creative Direction
- Media
- Advertising, Corporate Events, Interactive Installations
- Project Industries
- B2B, Technology
