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Oral-B, "Engineer"

THE CHALLENGE: Get people to realize that if your teeth’s surfaces aren’t flat your toothbrush shouldn’t be either. This spot goes up against Phillips Sonicare by explaining how Oral-B’s rounded brush head cleans the rounded surfaces of your teeth better than a flat brush head can.

Project Roles
Copywriter
Company
Oral-B
Skills
Copywriting, Conceptual
Media
Commercials - Video
Project Industries
Health/Pharma