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BUDWEISER VR

We created the NBA’s first virtual reality experience by introducing a VR headset that doubled as a beer-carrying case. Yeah, we designed beer goggles. ¯\_(ツ)_/¯ These debuted during the 2016 NBA Playoffs at the Cleveland Cavaliers arena, featuring content that included a tour of the Cavs locker room, court-side views, and a look at the team’s dunk squad, the C-Town Throwdowns.

Project Roles
Creative Director, Designer
Company
Endeavor
Skills
Design
Media
Packaging, Virtual Reality
Project Industries
Advertising
BUDWEISER VR
BUDWEISER VR