Unilever TV

Degree Deodorant's new MotionSense technology is activated by motion. Your everyday movements are a catalyst for the product. And the more you move, the more it works. So what better way to showcase that catalyst effect than by pairing it with another catalyst: music and dance.

We created a spot that was more MTV than TVC, showing how everyday movements like dance can create all kinds of positive chain reactions, all accompanied by an infectious track to inspire viewers at home as well to 'Get On Up'.

I was the Copy lead throughout the project, from concept to scripting to mid-production dance-off initiator.