Watch This: Intel Gaming

Serious gamers don’t just play. They game, stream, and record every epic moment. And that’s where Intel Core i7 comes in. By ensuring smooth gameplay and seamless sharing, gamers can defy the odds and capture countless eyeballs while doing it.

Our integrated campaign aimed to inspire gamers to step up and show the world what they've got, united under the rallying cry of “Watch This”.

Gamers are a tough crowd - and brand inauthenticity is a digital death sentence. To make every part of this campaign feel hyper relevant and unique to this community, we leveraged the visual language and lingo of the community, fact-checking every reference with real gamers every step of the way.

I was the Copy lead throughout this project, from the concepting and research stage to the gameplay capture and animation of the final films.