Ferragamo wanted to refresh their website in tandem with an internal brand refresh that brought increased personality to their product line as a means to attract a younger audience.
Rainfall assisted with the UX and design of their website to create a responsive experience that lets photographic brand assets shine while allowing for plenty of negative space and product purchase information.
The result is a clean, modern website that nods to the brand’s history while appealing to a new generation of customers.
- Project Roles
- Art Director, Creative Director, Designer
- Art Direction, Creative Direction, Design
- Web Apps, Websites
- Project Industries
- Beauty, Fashion, Retail