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Tour of Tomorrow

'WE DEVELOPED AN INTERACTIVE VIRTUAL SMARTPHONE TOUR THAT TRANSFORMS ANY DEVICE INTO A WINDOW TO THE ALL-NEW 7 SERIES. THE MOST INNOVATIVE VEHICLE IN ITS CLASS'. WITH GLOBAL ANTICIPATION FOR THE CATEGORY LEADING ALL-NEW BMW 7 SERIES. WE WERE TASKED TO START SELLING THE 7 SERIES WELL BEFORE IT LAUNCHED. SO WE CREATED A MOBILE TOUR EXPERIENCE. THIS WAS A HUGE SUCCESS FOR BMW, GETTING CUSTOMERS TO EXPERIENCE AND ULTIMATELY PURCHASE THE CAR ALL WITHOUT HAVING TO OPEN A SINGLE DOOR.

Project Roles
Creative Director
Company
BMW
Skills
Experiential
Media
Advertising
Project Industries
Automotive