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Oreo Wonder Vault

Oreo wanted an origin story for their limited-edition Oreo flavors. Something more interesting than a flavor lab in New Jersey, preferably in iambic pentameter. Our answer was the Wonder Vault, a magical place where new Oreo flavors are dreamed up and kept until they're ready to be released to the world. The launch film announced two Oreo flavors: Cinnamon Bun and Red Velvet. Props if you can spot the Super Mario 64 influence. When Oreo launched their Stuffed Cupcake flavor, a portal appeared in New York City. The same day, we launched a 360º video that allowed users to look around the Filled Cupcake world inside the Wonder Vault. (Best viewed on mobile.)

Project Roles
Creative Director
Company
360i
Skills
Copywriting, Creative Direction
Media
360° Video, Events, Interactive Videos, Social Media Content
Project Industries
Packaged Goods
Oreo Wonder Vault
Oreo Wonder Vault
Oreo Wonder Vault
Collaborators