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Oreo Wonder Vault

Oreo wanted an origin story for their limited-edition Oreo flavors. Something more interesting than a flavor lab in New Jersey, preferably in iambic pentameter. Our answer was the Wonder Vault, a magical place where new Oreo flavors are dreamed up and kept until they're ready to be released to the world. The launch film announced two Oreo flavors: Cinnamon Bun and Red Velvet. Props if you can spot the Super Mario 64 influence. When Oreo launched their Stuffed Cupcake flavor, a portal appeared in New York City. The same day, we launched a 360º video that allowed users to look around the Filled Cupcake world inside the Wonder Vault. (Best viewed on mobile.)

Project Roles
Creative Director
Copywriting, Creative Direction
360° Video, Events, Interactive Videos, Social Media Content
Project Industries
Packaged Goods
Oreo Wonder Vault
Oreo Wonder Vault
Oreo Wonder Vault