Hanes Chill with MJ
Hanes X-Temp and FreshIQ boxers and undershirts are designed to keep a new generation of guys cool, comfortable and confident. Or as we called it, "chill." To introduce a new generation to Hanes, we took Michael Jordan off of the television and put him in their smartphones with an interactive, choose-your-own adventure facebook video. Built on top of Facebook Canvas technology, the experience challenged users to see if they were chill enough to chill with Michael Jordan by spending a day in his shoes, attempting to make the "chill" decision when faced with each building dilemma.
Get your phone out and try the experience for yourself here: https://www.facebook.com/92645906441/posts/10154494001341442
(Facebook Canvas only works on mobile devices, clicking on a desktop isn't going to do much for you.)
At the end of the experience, users were invited to enter a sweepstakes to win a chance to chill with Michael Jordan himself.
- Project Roles
- Creative Director
- Copywriting, Creative Direction, Social Media Strategy , Technology
- Interactive Videos, Social Media Content
- Project Industries
- Fashion, Packaged Goods