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National Geographic Genius

Genius, the biographical series about the life of Albert Einstein, marked a new era for National Geographic channel. We know about Einstein the scientist, but the show introduced us to Albert the man. We launched a conversational chatbot on Facebook Messenger so fans could talk to Albert the scientist, the lover and the rebel. We used machine learning technology to infer a users intention and respond with a series of scripted responses with plenty of hidden surprises--often in GIF form. Every week the bot would re-engage with fans, setting up what was going to happen in the next episode—doubling Facebook's benchmarks for chatbot user engagement. Three days before the premiere, thousands of scientists and supporters marched on Washington, and Genius was there. We brought shelter, electricity and WiFi to help them recharge and amplify their own rebellious messages. Over a third of March For Science attendees engaged with the show.

Project Roles
Creative Director
Copywriting, Creative Direction, Creative Strategy, Experiential, Technology
Events, Interactive Installations, Social Media Content
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National Geographic Genius
National Geographic Genius