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JC PENNEY "Twas the Flight before Xmas"

To drive traffic to JCPenney stores during the holiday season, we created a VR installation that transported Mall-goers to the North Pole (virtually, of course.) There, people got to explore the winter wonderland, meet Santa and his gang of jolly friends, and receive an actual present, redeemable just steps away at JCPenney.

Project Roles
Copywriter
Company
JC Penney
Skills
Copywriting
Media
Interactive Videos
Project Industries
Retail