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Coldplay "Unstaged"

How do you invite the whole world to participate in a Coldplay concert? By letting fans create their own user-generated graffiti butterflies, inspired by the band’s Album Mylo Xyloto, that were featured in a visually stunning art installation during the UnStaged concert in Madrid as well as a takeover of several HD screens in Times Square.

Project Roles
Copywriter
Company
Amex
Skills
Copywriting
Media
Interactive Installations