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Lincoln MKZ “Choose Your Exhilaration”
We created a Youtube "Choose your own adventure" campaign, dramatizing the agonizing choice between the 400 Horsepower and the Hybrid model. After giving them just a taste of both models viewers would be forced to choose between 2 full-length videos to see each model in action.
- Project Roles
- Copywriter, Creative Director
- Company
- Lincoln Motor Company
- Skills
- Copywriting, Creative Direction
- Media
- Television
- Project Industries
- Automotive