An integrated campaign that launched Casper's new premium mattress, the Wave. Wave lines act as a metaphor for ergonomic support, give meaning to the name of the product, and visualize the idea that the Wave is fine-tuned to your body.
- Project Roles
- Copywriter, Creative Director
- Brand Strategy, Conceptual, Content Strategy, Copywriting, Creative Direction, Creative Strategy, Design, Digital, Integrated, Print, Social, Wrangling - Creatives
- 2D Animations, Character Designs, Commercials - Video, Illustrations, Products - Digital, Social Media Copy