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Casper Wave

An integrated campaign that launched Casper's new premium mattress, the Wave. Wave lines act as a metaphor for ergonomic support, give meaning to the name of the product, and visualize the idea that the Wave is fine-tuned to your body.

Project Roles
Copywriter, Creative Director
Brand Strategy, Conceptual, Content Strategy, Copywriting, Creative Direction, Creative Strategy, Design, Digital, Integrated, Print, Social, Wrangling - Creatives
2D Animations, Character Designs, Commercials - Video, Illustrations, Products - Digital, Social Media Copy
Casper Wave