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VERIZON / Next Gen Stores - GuideBook

I was the Creative Director on this project at SET Creative NYC. After finishing the customer journey, the wayfinding system, all the print and digital materials in the new Verizon store, I was responsible for an overarching guide book which included merchandising-, architectural-, graphic design-, and overall guidelines in order to keep the visual appearance consistent in each and every new store. I designed the books to match the look and feel of the new finishes and colors of the retail experience.

Project Roles
Creative Director, Designer
Company
Set Creative
Skills
Adobe InDesign, Creative Direction, Design
Media
Book Covers, Books, Brand Guidelines
Project Industries
Advertising, Education, Retail
VERIZON / Next Gen Stores - GuideBook
VERIZON / Next Gen Stores - GuideBook
VERIZON / Next Gen Stores - GuideBook
VERIZON / Next Gen Stores - GuideBook