YSSO

CLIENT: YSSO
DESIGN: TINA TOULI
3D VISUALISATION: KAKIA KONSTANTINAKI
PHOTOGRAPHY: ALEXIA KARIDES & NICOS MARAGOS
BRANDING / GRAPHIC DESIGN / TYPOGRAPHY

YSSO is a London based jewellery brand. Their name comes from the word gold in Greek, “chrysso”, and their mission is to create modern Greek jewellery, with a more minimalist aesthetic, by combining the old with the new. Their pieces are aimed at lovers of design and there are inspired by archaeology, architecture and art. YSSO's jewellery is made in Athens, Greece in artisanal local workshops and by craftsmen who use these traditional techniques.
YSSO's logotype and brand assets have been inspired by the jewellery design, their irregular curvy shapes and modern minimalist style.