Lyft X Super Troopers X 420

The year was 2018, 4.20 was slowly becoming a mainstream holiday as weed was become more and more legal across the country. Lyft wanted to show up with a strong message… while having some fun. To do so, we partnered with the world’s most famous highway police to spread the word: if you want to get high, call a Lyft ride. A few $4.20 promo codes later, the work was done.