This campaign is part experiential, part experimental. It's also ranged from long-form cinema to 30-second spots, and from pre-roll to social videos and more. So far, surprising real people with fun scenarios and impressive Chevy vehicles has increased sales steadily since the campaign began.
Copywriter, Creative Director
Content, Content Strategy, Copywriting, Creative Direction, Social
Advertising, Commercials - Broadcast, Social Media Content, Social Media Copy