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Chevrolet. Real people. Not actors.

This campaign is part experiential, part experimental. It's also ranged from long-form cinema to 30-second spots, and from pre-roll to social videos and more. So far, surprising real people with fun scenarios and impressive Chevy vehicles has increased sales steadily since the campaign began.

Project Roles
Copywriter, Creative Director
Company
Commonwealth-McCann
Skills
Content, Content Strategy, Copywriting, Creative Direction, Social
Media
Advertising, Commercials - Broadcast, Social Media Content, Social Media Copy
Project Industries
Advertising, Automotive