Minitab - Identity Refresh
Identity refresh for Minitab.
I was working on this project as a Creative Director at SET NYC.
My team's task was to create a new identity for Minitab. Minitab helps companies and institutions to spot trends, solve problems and discover insights in data by delivering a statistical analysis and process improvement tools. Their original identity was designed in the 70s. Bringing in an illustrative system, we created an updated, fresh identity that helps them communicating their approach.
- Project Roles
- Creative Director
- Brand Strategy, Creative Direction, Creative Strategy, Design Pattern Research
- Brand Guidelines, Brand Identity, Logos, Websites
- Project Industries