Programmed: Rules, Codes, and Choreographies in Art, 1965–2018 establishes connections between works of art based on instructions, spanning over fifty years of conceptual, video, and computational art. The pieces in the exhibition are all “programmed” using instructions, sets of rules, and code, but they also address the use of programming in their creation.
The focus of Programmed is spread across two areas, on that features the predecessors of computational art and another that shows how the ideas addressed in those earlier works have evolved in contemporary artistic practices.
For this show the Whitney design department theorised a graphic approach reflective of these notions by augmenting 3 weights of the house typeface Neue Haas Grotesk. As it is typed, a series of alternate characters would sub in and out at specific instances throughout the text. The alternate characters themselves simplify the rules of their original predecessors by flattening the curves and filling the space the letter occupies within the word.
By working with closely with Commercial Type to further establish the characters and rules, the software was developed and then implemented across all the exhibition graphics. This is the first time the Whitney has developed a dynamic font for a single show and used it across all the graphics and signage from the title and intro, right down to the smallest warning label. This allows for a more restrained approach to the graphics themselves with the intrigue being the subtle irregularities in a somewhat regular layout.
- Project Roles
- Whitney Museum of American Art
- Design, Type Design
- Environmental Design, Typography
- Project Industries