Fans of Fans
Role: Creative Director/Copywriter - Original idea, concepts and executions.
I created this 360 campaign for Xfinity leading up to the 2018 World Cup.
To differentiate Xfinity from other brands, this campaign focuses on the soccer fans rather than the teams of players. It showcases Xfinity's appreciation for fans by celebrating their sacrifices and enriching their soccer experience.
- Project Roles
- Copywriter, Creative Director
- Broadcast, Commercial, Copywriting, Humor, Integrated, Multi-cultural, Technology, TV
- Advertising, Commercials - Broadcast, Social Media Content, Social Media Copy, Branded Content, Commercials - Radio, Commercials - Video, Microsites, Scripted TV
- Project Industries
- Advertising, Entertainment, Technology