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Axe Hair
Having undergone a massive rebranding effort Axe was looking to establish itself as an everyman's everyday hair product. But most men are hesitant to try new hairstyles and don't know how to achieve one should they want to experiment. So, we created an interactive microsite that allowed men to browse hair styles, and find the one they like best — with suggested Axe products and free samples.
- Project Roles
- Art Director, Creative Director
- Company
- Sapient Razorfish
- Skills
- Art Direction, Creative Direction, Creative Strategy, Design
- Media
- Advertising, Interaction Designs
- Project Industries
- Advertising, Beauty, Lifestyle
